The Bulgarian software sector was the next to catch the global financial contagion with companies taking the axe on workforce, bonuses, business trips and Christmas holidays.
However, none of the market players owned up to the trouble and some managers were even optimistic.
The Bulgarian office of U.S. software giant Microsoft said they were quite busy and did not need to consider lay-offs.
The company is optimising costs by reducing business trips and replacing them by video conferences as well as using green technologies to cut power bills.
“In the face of a crisis we are shifting our focus. We see our role in helping customers optimise costs and spend less, and, on the other hand, increase revenues by improving customer service,” said Microsoft Bulgaria general manager Ognyan Kiryakov.
He said this is the right time to invest in IT while squeezing IT spending would be the gravest mistake.
Yet other manufacturers think recession is not the right time to buy software.
“Software is not a basic commodity. Installing big systems is a long process and companies do not dare go down this road at the moment,” commented Ognyan Trayanov, president of Bulgarian software company TechnoLogica.
Times are tough for Bulgaria’s exporters, which have already delayed projects, especially those selling on markets hit by the crisis, Trayanov said.
In the worst-case scenario, large-scale corporations will cross out Bulgarian investments and even dry out local divisions to rescue parent companies, according to Trayanov.
Public projects and EU funding will help Bulgarian software providers weather the crisis by playing the role of a reliable source of income.
TechnoLogica also plans to reconsider its investment plans despite sticking by a strategy to grow into Serbia, Macedonia, and Bosnia and Herzegovina.
The 100% foreign-owned companies with nothing but RnD centres in Bulgaria will be the first to fall victim to the global financial downturn, forecast Sirma Group executive director Tsvetan Aleksiev, adding that also under threat are pure outsourcing companies and start-ups.
The group, which comprises 14 companies, is faring well at the moment and does not need to streamline operations by cost and staff cuts.
(Dnevnik)
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