Modern Times Group (MTG), a leading international entertainment broadcasting group, on Thursday said it has signed an agreement to acquire 100% of Nova Televisia Bulgaria for 620 mln euro in cash from Antenna Bulgaria, a member of the Kyriakou-owned Antenna Group.
Nova Televisia Bulgaria was established in 1994 and owns 100% of Nova, the second most watched TV channel in Bulgaria, as well as 80% of one of Bulgaria's leading women's magazines Eva.
According to the press release on the MTG website, the Nova commercial TV channel had an 18.2% share of viewing amongst the target audience group of 18-49 year olds in the first half of 2008, and an approximately 32.4% share of the 125 mln euro Bulgarian net TV advertising market in 2007.
Nova is broadcast under a national terrestrial free-TV license, as well as on cable and satellite networks, and is available to 99% of people meter panel households in Bulgaria.
MTG already operates the family of Diema channels in Bulgaria through its 50% controlling interest in Balkan Media Group Limited.
The Diema channels had a 10.0% combined share of viewing (18-49) in the first half of 2008.
The transaction is expected to yield significant synergies for MTG´s Bulgarian TV operations going forward, and to facilitate the further development of MTG's media house approach in the Bulgarian TV market.
The Bulgarian TV advertising market grew by 30% in 2007 and is expected to continue to demonstrate high levels of growth in the coming years, said MTG.
Nova Televisia Bulgaria generated a 54% year on year increase in net sales to 42.0 mln euro in 2007, and a more than doubling of EBIT to 19.1 mln euro with an increased operating margin of 45.5%.
The transaction is subject to approval by the relevant regulatory authorities and is expected to be completed within approximately three months.
The Nova deal is announced just days after Bermuda-based Central European Media Enterprises Ltd. (CME) entered into agreements to acquire Bulgaria's TV2 channel, a national terrestrial network launched in November 2007, and Ring TV, a sports cable channel.(Dnevnik)
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