Bulgaria is the least attractive country for retail investment, among eight Central and Eastern European states ranked by Country PMR Retail Attractiveness Index™.
On the upside, Bulgaria's low market concentration and modest number of well-recognised international retailers increase attractiveness of this country for new entrants.
Also demographics is encouraging – urban dwellers account for 70% of population, half of this live in cities above 100,000 of inhabitants. Unfortunately, those advantages are overshadowed by weak macroeconomics factors of this poorest member of the European Union, said international consultants PMR.
In compiling the index, PMR examined the retail markets in Bulgaria, Czech Republic, Hungary, Poland, Romania, Russia and the Ukraine.
The surveyed was topped by Russia and the Ukraine.
The greatest advantage of Ukraine and Russia over other countries of the region is abundance of large cities offering sizable catchments area even for the largest hypermarkets. In Russia, there are 160 cities with more than 100,000 of population. As much as 12 of them have more than one million of inhabitants, and Moscow and St. Petersburg host 10 mln and 4.5 mln respectively, said PMR.
Ukraine, though much less populous than Russia, have five one million cities, including 2.6 mln Kyiv. In all other of countries analysed only the capital city breaks one million, with exception of Slovakia, whose capital city Bratislava have only 450,000, which is comparable to medium-size, provincial Russian cities.
Contrary to Russia and Ukraine, Central European countries like Hungary, the Czech Republic and Slovakia are small, said PMR.
They are, however, more affluent – GPD per capita in PPS in the Czech Republic reached 81.1% of the EU average in 2007.
However, their retail markets were filled with retail sales since early nineties. As a result, top ten grocery players in Hungary amounted to 71% in 2007, in the Czech Republic to 75.3 and in Slovakia to 78%.(Dnevnik)
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