Globul, the Bulgarian wireless unit of Greece's OTE, maintained its share in the highly competitive Bulgarian market thanks to solid revenue growth in Q2 2008, the parent company said on Thursday.
Globul’s service revenues increased by 11.3%, driven mostly by contract revenues (up 17.5%), supported among others by a 95% increase in data revenues following the introduction of 3G services.
Globul achieved a significant OIBDA margin improvement in the quarter despite strong growth in the contract customer base. Key cost elements contributing to this improvement have been network expenses, marketing and G&A, containing total operating expenses growth to 2.8%, shows the Q2 financial report of the parent company.
Globul continued to focus on the post-paid customer segment, adding 112k net new contract subscribers, to bring its contract customer base to 1.9 mln, or 48% of the total, said OTE. As in previous quarters, pre-paid customers registered a decline of approximately 45,000, leading to an overall customer growth of 67,000, and a base of 3.95 mln subscribers.
Globul’s blended AMOU in H1’08 was up by about 20%, reflecting a 41% increase in pre-paid AMOU following commercial initiatives to stimulate usage and the customer base rationalization. Reflecting
lower post-paid ARPU, resulting from the higher subscriber numbers in this category as well as tariff erosion, blended ARPU was down in H1 2008.(Dnevnik)
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